The Panasonic Lumix DMC-FX55 is an 8 megapixel digital camera with a 3.6x optical zoom lens.

The FX55 features face detection technology, intelligent scene selector, image stabilization technologies (both mechanical and ISO control) and continuous auto focusing.

The Panasonic Lumix DMC-FX55 comes with a large 3 inch LCD screen, 27 megabytes of internal memory and comes in silver, black and pink.

PANASONIC INTRODUCES TWO NEW COMPACT LUMIX DIGITAL CAMERAS WITH BRAND-NEW INTELLIGENT AUTO MODES

Stylish DMC-FX55 and DMC-FX33 Boast User-Friendly Features, Such as Face Detection and Intelligent Scene Selector.

The new Intelligent Auto Mode available on both the DMC-FX55 and DMC-FX33, include:

• Intelligent Scene Selector, which automatically selects the appropriate scene mode from the most frequently-used modes such as Portrait, Scenery, Macro, Night Scenery and Night Portrait;
• Face Detection System, which helps the camera to focus, set auto exposure and detects up to 15 human faces, capturing them clearly and brightly; and
• Continuous Auto-focus, which allows the camera to maintain focus on the subject without having to press the shutter button halfway and allowing for best results of a photo opportunity by minimizing the auto-focus time.

“With our Intelligent Auto Modes, the DMC-FX55 and DMC-FX33 are the perfect combination of performance and style, giving consumers a user-friendly digital camera in a sleek and compact body that makes it easy to carry,” said Alex Fried, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. “Also featuring a 28-mm wide-angle LEICA DC lens and MEGA OIS, these cameras allow the on-the-go consumer to capture high-quality images with incredible features and convenience.”

Intelligent Image Stabilization, a feature across the entire 2007 LUMIX digital camera line, comprises two features – MEGA O.I.S. which helps compensate for the effects of hand-shake; and Intelligent ISO Control, which takes into account the photo subject is moving and adjusts the ISO setting. Combining these two anti-blur features helps allow the DMC-FX33 and DMC-FX55 to photograph clear, crisp images.

In addition, the DMC-FX55 and DMC-FX33 feature the Venus Engine III, which supports a new High Sensitivity mode that allows images to be shot at a setting of up to ISO 6400. This is sensitive enough to capture subjects in low-light conditions without the need for a flash. Also, the high-speed Burst Shooting mode enables up to seven shots to be taken per second.

Other advanced features include:

• The DMC-FX55 has a 3-inch LCD screen and the DMC-FX33 comes with a 2.5-inch LCD screen.
• 27 MB of built-in memory, perfect for backing up SDHC/SD Memory Card recording.*
• The new Title Edit function allows the inputting of text to provide additional context to images. Additional functions for adding information to photos include the Text Stamp function and the Travel Date function.
• Category Playback sorts images into categories, such as portraits, events, baby, etc. to allow for easy playback and creation of slideshows.
• Clipboard function allows the user to hold and retrieve certain images that may be useful on a trip, such as a photo of a map or train schedule.
• The DMC-FX33 is compatible with a marine case for underwater shooting.
• The DMC-FX55 will be available in silver, black and pink, while the DMC-FX33 will come in silver, black, blue and brown.

1 MB = 1 million bytes. Usable capacity will be less.

PhotographyBLOG reviews the Panasonic Lumix DMC-FX55 and writes - 'The Panasonic Lumix DMC-FX55 is a stylish ultra-compact camera that you can carry with you wherever you go. It's quite responsive with quick focusing, even in low-light conditions, and an adequate Continuous mode of 3fps. Panasonic have focused on making the DMC-FX55 the ultimate point and shoot camera, with a new Intellligent Auto mode that achieves great results in most situations with very little input required from the user. The large, high resolution 3 inch LCD screen is also very welcome, although I missed having a true optical viewfinder in very bright sunlight. The DMC-FX55 is also one of a handful of compact digital cameras to offer a 28mm wide-angle lens, which provides an entirely new angle of view when compared with conventional zoom lenses that typically start at around 35mm. A mere 7mm may not sound like much, but it actually makes a big difference to image composition.